Could UTC Replace Time Zones?
Swatch once tried to kill time zones with .beats. But could UTC be the serious replacement the world actually needs? -
There is no standard 8-to-6 overlap. Someone joins early or late.
Mumbai and Medellín live on different parts of the day. With 10.5 hours between them, standard working hours simply don't meet. Default to async and only schedule live time when it genuinely needs a conversation — then make it count.
| Local time | 12am | 1am | 2am | 3am | 4am | 5am | 6am | 7am | 8am | 9am | 10am | 11am | 12pm | 1pm | 2pm | 3pm | 4pm | 5pm | 6pm | 7pm | 8pm | 9pm | 10pm | 11pm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Mumbai Asia/Kolkata | ||||||||||||||||||||||||
Medellín America/Bogota |
Swatch once tried to kill time zones with .beats. But could UTC be the serious replacement the world actually needs? -