Could UTC Replace Time Zones?
Swatch once tried to kill time zones with .beats. But could UTC be the serious replacement the world actually needs? -
Best overlap: 12:30 PM to 6:30 PM in Mumbai is 8:00 AM to 2:00 PM in London.
Book within 12:30 PM to 6:30 PM Mumbai time (8:00 AM to 2:00 PM in London) and both teams will be at work. That's a roomy 6 hours of common time each day, so finding a slot that suits everyone is rarely a problem. For part of the year the maths changes: London observes daylight saving, Mumbai does not, shifting the overlap by an hour.
| Local time | 12am | 1am | 2am | 3am | 4am | 5am | 6am | 7am | 8am | 9am | 10am | 11am | 12pm | 1pm | 2pm | 3pm | 4pm | 5pm | 6pm | 7pm | 8pm | 9pm | 10pm | 11pm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Mumbai Asia/Kolkata | ||||||||||||||||||||||||
London Europe/London |
Swatch once tried to kill time zones with .beats. But could UTC be the serious replacement the world actually needs? -
An 8 AM Pacific launch is 5 PM in London and 1 AM in Sydney. Your blog post, your engineering on-call, your support team, and your Twitter schedule are all picking different hours. Here is how to plan a launch that does not embarrass you in any time zone. -
8 AM Tokyo is 4 PM in Los Angeles the day before. West Coast afternoon windows, the East Coast dead zone, and why the Philippines slot is an hour off. -