Could UTC Replace Time Zones?
Swatch once tried to kill time zones with .beats. But could UTC be the serious replacement the world actually needs? -
Best overlap: 8:30 AM to 2:30 PM in Milan is 12:00 PM to 6:00 PM in Mumbai.
Both teams are at their desks between 8:30 AM to 2:30 PM in Milan and 12:00 PM to 6:00 PM in Mumbai. Mumbai is 3.5 hours ahead of Milan, yet you get a full 6 hours of shared hours — enough to schedule around lunches, focus time, and preferences with ease. Note the seasonal wrinkle: when Milan is on daylight saving and Mumbai isn't, the gap between them grows or shrinks by an hour.
| Local time | 12am | 1am | 2am | 3am | 4am | 5am | 6am | 7am | 8am | 9am | 10am | 11am | 12pm | 1pm | 2pm | 3pm | 4pm | 5pm | 6pm | 7pm | 8pm | 9pm | 10pm | 11pm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Milan Europe/Rome | ||||||||||||||||||||||||
Mumbai Asia/Kolkata |
Swatch once tried to kill time zones with .beats. But could UTC be the serious replacement the world actually needs? -